5 Things I Learned at MozCon 2015: Day One
And just like that, it’s time for another go-round. It’s hard to absorb the fact that it’s been a whole year since I was last in this room at the Washington State Convention Center that MozCon graces...
View ArticleWhy & How You Should Harness the Power of Video Content
Let me start off by throwing out a stat. Cisco Projects stated that “video will make up 80% of all internet traffic by 2019.” Now combine that with a 2015 survey done by Animoto determining 4 out of 5...
View ArticleRanking Videos in Google Search [Video SEO Series: Part 1 of 2]
In the search engine results page (SERP), video results are 41% more likely to be clicked than the text search snippets. While ranking third party hosted video on their own platforms (i.e. ranking...
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OTT Advertising: What’s It All About and Where Is It Heading in 2020
What is OTT advertising? Over-the-top (OTT) is any streaming video service offered to viewers via the internet as opposed to delivered via traditional cable, satellite, or OTA (Over-the-air) methods....
View ArticleHow to Successfully Promote Your Video Content for Business
It’s no secret that video is vital to becoming a valuable contributor to today’s digital marketing world. With exponential growth year-over-year of consumption across digital streaming devices, (and...
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Video Advertising: Why All Brands Should Be Doing it and Where
There has been a lot of movement recently toward video advertising across multiple formats and platforms. A lot of this movement has been due to the state of the world and the COVID-19 pandemic forcing...
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5 Content Marketing Trends for a Post-COVID 19 World
Content Marketing has evolved in the marketing mix to become one of the most important components to drive online customer engagement and convert customers – but are you doing the same old thing? A lot...
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Why You Should Use Livestream Shopping in 2022
It is now 2022, and people all over the world have adjusted their shopping habits due to to Covid-19. Grubhub, DoorDash, and Uber Eats have all seen an upsurge in monthly users. They serve a purpose,...
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The Rising Importance of Video Content
It is more important than ever to pay attention to social media trends and what kinds of content are proving to be successful. If you’re wondering what type of content is currently going to make your...
View ArticleVideo Advertising for Paid Media: Why it’s become imperative, and which...
There has been a lot of movement over the last few years toward video advertising across multiple formats and platforms. A lot of this movement has been due to the state of the world and the COVID-19...
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